Our Vinepower Team

Gus Struthers, Vinepower New Zealand CEO

Gus Struthers | CEO

Originally from Hawkes Bay and a graduate from Massey University, Gus has spent the last 20 years in the wine industry in the Gisborne and Marlborough areas.

Before joining the Vinepower team as CEO, he held positions that primarily focused on viticulture for large multinational and NZ wine companies. He was the GM of Viticulture for Ara and the GM of Bankhouse Estate for Indevin.  

Gus has been based in Blenheim since 2010 and owns his own 8ha vineyard in Hawkes bay.

Mark Witehira, Vinepower New Zealand RSE Manager

Mark Witehira | RSE Manager

Mark is the Recognised Seasonal Worker (RSE) Manager for Vinepower.

Mark comes from a compliance and planning background and has been a true asset to the Vinepower team since joining in 2017.

He is responsible for the recruitment and pastoral care of our RSE workers from around the Pacific and one of his main focuses is to keep our workers “Happy and Healthy”.

Michelle Birch, Vinepower New Zealand HSE and Fleet Manager

Michelle Birch | HSE and Fleet Manager

Arriving in Blenheim in 2016, Michelle started at Vinepower as Administration Assistant and now looks after the Health and Safety side of the business and company vehicles.

This is a large and busy role within Vinepower as Michelle takes care of the transportation and induction for up to 380 staff. In addition to HSE, Michelle is Fleet Manager and takes care of anything with wheels within Vinepower.


Kevin Bright, Vinepower New Zealand Production Manager

Kevin Bright | Production Manager

Born and breed in Marlborough, Kevin was destined to be involved in the viticulture industry.

Kevin has a diverse and extensive background in farming and horticulture, starting out in dairy farming before growing apples, pears and operating his own contract labour business where he was involved in gaining organic certification with Biogro NZ.

Starting out with Vinepower in 2018, Kevin brings a wealth of knowledge and expertise to the business as Production Manager.

Cynthia Neal, Vinepower New Zealand Office Manager

Cynthia Neal | Office Manager

Cynthia has worked in the industry for more than 20 years having started out in vineyards with Stoneleigh and working her way to Assistant Vineyard Manager and Winery Operations Administrator with Constellation Brands before joining Vinepower in 2016. 

Cynthia loves working with the Vinepower team and keeping everyone 'in check'. Attention to detail is very important to Cynthia and she loves getting outdoors and experiencing the countryside.

Vinepower owners, Jason Kennard and Jono Bushell

Jason Kennard | Jono Bushell

Jason Kennard and Jono Bushell have been working together as Owner Managers of Vinepower since 2006. 

The business has grown significantly in this time and reflects the vision they had of improving the quality of work and professionalism of the contracting industry.